{"id":377,"date":"2009-09-09T06:13:08","date_gmt":"2009-09-09T14:13:08","guid":{"rendered":"http:\/\/canyoncountryzephyr.com\/blog\/?p=377"},"modified":"2009-09-09T06:13:08","modified_gmt":"2009-09-09T14:13:08","slug":"have-placebo-will-travel","status":"publish","type":"post","link":"http:\/\/www.canyoncountryzephyr.com\/blog\/2009\/09\/09\/have-placebo-will-travel\/","title":{"rendered":"Have placebo, will travel"},"content":{"rendered":"<p>How&#8217;s this for a snazzy opening salvo?  <a href=\"http:\/\/www.wired.com\/medtech\/drugs\/magazine\/17-09\/ff_placebo_effect?currentPage=1\">&#8220;The fact that an increasing number of medications are unable to beat sugar pills has thrown the industry into crisis. The stakes could hardly be higher.&#8221;<\/a> If you focused on the words &#8220;sugar pills,&#8221; you&#8217;re on the right track towards solving a big chunk of the current &#8220;health care crisis.&#8221; <\/p>\n<p>The quote above, courtesy of<em> Wired Magazine<\/em>, is from an article entitled <em>Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why<\/em>. And it&#8217;s a fun read, indeed. Who knew that a simple (cheap!) hit of fake antidepressant is often as efficacious as the ubiquitous pharmaceutical mind menders? Imagine the savings!<\/p>\n<p>Let&#8217;s put a bandage on this blog and end with another spin from <em>Wired&#8217;s<\/em> Steve Silberman &#8211; &#8220;The placebo response doesn&#8217;t care if the catalyst for healing is a triumph of pharmacology, a compassionate therapist, or a syringe of salt water. All it requires is a reasonable expectation of getting better. That&#8217;s potent medicine.&#8221;<\/p>\n<p> &#8220;Pass the sugar, I&#8217;m feeling blue.&#8221; <\/p>\n<p>posted by Mudd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How&#8217;s this for a snazzy opening salvo? &#8220;The fact that an increasing number of medications are unable to beat sugar pills has thrown the industry into crisis. The stakes could hardly be higher.&#8221; If you focused on the words &#8220;sugar pills,&#8221; you&#8217;re on the right track towards solving a big chunk of the current &#8220;health [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":3,"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":380,"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/posts\/377\/revisions\/380"}],"wp:attachment":[{"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.canyoncountryzephyr.com\/blog\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}