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The Dirty Coal Caper:
Creating the "Old Zone" Hole in the Waxman-Markey Climate Bill
By Scott Thompson
"You can summarize the problem and prove that the bill is inadequate in a very simple way... you just have to look at the proposed policy and see if it allows coal to continue to be used and emit the C02 in the atmosphere." - NASA scientist James Hansen
by about 2030 - no exceptions - beginning with a moratorium on new coal-fired power plants. And not using unconventional fossil fuels such as tar sands. (See his website on global warming, www.columbia.edu/~jehl).
Well, this is pretty strong stuff. There are many, many millions of lives at stake in the future. The stability of civilization itself is on the line, as well as the very existence of countless other species that we humans have no right to destroy.
On the other hand, executives in the tripartite coal industry - coal producers, railroads, and power companies - have fat piles of shareholder money for which they're responsible. As well as their own golden parachutes. For them, what to do was a no-brainer: they de­ployed their expensively clad lobbyists to protect that nest egg of dirty old coal plants.
In the summer of 1986 I drove to Gillette, Wyoming, from Colorado for a job interview as a counselor. To get there you go north through Cheyenne and Wheatland, past the for­ested mass of Laramie Peak, and into the open space of the Powder River Basin. The vast sky there brightens the flat infinity of dried-out prairie grass, and even in July you can sense the winter frigidity of the northern plains, like a cold finger touching your skin.
On Highway 59, still eight miles south of Gillette, I spotted a plain metal coal company sign hanging on a gate in a barbed-wire fence. I glanced up and saw the faint outline of a huge open pit coal mine out east.
I didn't get the job.
Wyoming coal is booming. Union Pacific and Burl­ington Northern trains, pulling over a hundred coal cars each, lumber across the sun-burnt grasslands of South Dakota and Nebraska toward markets as far away as Massachusetts and Georgia - to old but massively profit­able coal-fired power plants.
Wyoming is by far the most productive coal state. For every coal train of equal size curving and creaking through second place West Virginia, there are three lum­bering out of Wyoming.
The market for Wyoming coal was created by the 1970 amendments to the Clean Air Act, which set limits on the sulfur content of coal in an effort to reduce acid rain. Al­though Wyoming coal is sub-bituminous, meaning that it has lower heat value than the bituminous coal of the Appalachian Basin, it is also lower in sulfur content.
A sweet deal for Wyoming coal producers.
And the dirty old coal-fired power plants that buy so much of that Wyoming coal became cash cows for power companies thanks to the 1977 amendments to the Clean Air Act. These amendments made 1974 Environmental Protection Agency regulations - termed "New Source Review" - into federal law. New Source Review requires power plants beginning construction after June 1,1975 to
This much they accomplished in the Waxman-Markey climate bill, which passed the House of Representatives 219-212 on June 26, 2009 (obviously the coal industry prefers no climate legislation).
In that bill the coal lobbyists and their allies in Con­gress protected the dirty old coal plants with three deft strokes:
First, by utilizing the same strategy as in New Source Review: leave out the old coal plants from the new, rigor­ous requirements. And that's exactly what the Waxman-Markey bill does; it places no specific C02 emission lim­its on any old coal plants as long as the power company meets its yearly generic cap for C02 emissions, which it can expand like an accordion by (a) also using its yearly quota of "tree-planting" offsets, and (b) snagging extra offsets under safely valve provisions (if the market price for carbon permits spikes too high), and (c) simply buy­ing more permits on the carbon market.
Second, by prohibiting the Environmental Protection Agency from conducting any New Source Review of any coal plants for C02 emissions. And indeed, a few sentenc­es in the mass of pages in the bill stripped the EPA of this vital power.
Third, by making the carbon emission permits free. And guess what, 8o96 of the initial permits will be given away at no cost; they will provide cover for those dirty old coal plants for an additional 15 years at least. Waxman-Markey is yet another free ride, allowing the old plants to keep belching out C02 at the same rate as always, without
have scrubbers installed to reduce emissions of sulfur dioxide and nitrogen oxides.
From the power companies' point of view, the solution in this situation was simple: don't build new power plants. Just keep the dirty old ones cranking along because under the law the toxic chemicals they spew out don't count. Besides, a lot of the old power plants were already paid for. (See Jeff Goodell's Big Coal: the Dirty Secret Behind Ameri­ca's Energy Future for much of the foregoing).
But a new threat to those dirty coal plants has emerged, now that the good old days of Bush administration suppression and bullying of climate scientists have ended. Vital research on the imminent dangers of global warming has hit the streets, as well as the specter of meaningful climate legislation.
From the climate scientists' viewpoint, there are two fundamental problems with coal. First, it emits 2596 more C02 than petroleum per equivalent dose of energy and almost twice as much as natural gas, making it by far the dirtiest fossil fuel, even ignoring its other toxic emissions. Second, the world's coal reserves are far greater than its remaining reserves of petroleum and natural gas.
There is broad agreement among climate scientists on the cutting edge of the research that if all of the remaining fossil fuel reserves are burned, or anything remotely close to that, the planet will pass "tipping points" that will hurl it into an unstoppable and cata­strophic process of global warming. This will be fed in large part by escalating feedback loops of ice sheet and glacier melts and releases of methane gas from warming ocean sedi­ments and melting permafrost. (See Fred Pearce's With Speed and Violence for concise descriptions of the tipping points).
According to James Hansen, the consequences will likely be disintegration of the West Antarctic and Greenland ice sheets, with possible sea level rises of six or more feet by the end of this century and 50-100 feet or more overall. This will devastate human coastal civilization and cause massive species extinctions from collapsing ecosystems. And de­prive millions of people of water when the glaciers feeding their rivers have melted.
Hansen's agenda is basic: first, humanity must not pass these tipping points, and sec­ond, the concentration of C02 in the atmosphere, now 387 parts per million and rising by 2 ppm each year, is already dangerously high and must be lowered to 350 ppm or less fast.
To Hansen this means phasing out all coal not subject to C02 capture and storage
raising the power companies' overhead even a cent.
And the party isn't over yet. New coal plants on the boards with construction permits dated 1/1/09 or earlier will get the same free ride as the dirty old coal plants (James Han­sen is burning blue over this; rightfully so). (See Carl Pope, Trip Van Noppen, and Eric Schaefer, "No More Loopholes for King Coal," 8/19/09, www.sierraclub.org).
On the other hand, maybe those deft strokes came a little too easily, even for the coal industry. Could there be a bigger picture here?
In October, 2002,1 attended a media conference at Albuquerque Academy, sponsored by the New Mexico Media Literacy Project. Brilliant yellow leaves hung from the slender trees around the large, adobe-style buildings; people from college faculties all over the country chatted and hobnobbed. I attended an afternoon presentation in a second floor classroom by Sheldon Rampton, co-author of Toxic Sludge is Good for You, a classic on the public relations industry.
Sheldon doesn't have an effusive personality, but he knows how to unpack a narrative. Soon he had us riveted on the story of Edward Bernays.
Widely regarded as the father of the modern public relations industry, Bernays was a nephew of Sigmund Freud and pioneered the use of psychological principles in the art of public persuasion. In particular, he fostered the "third party principle," which remains a fundamental strategy.
It was brilliantly exemplified in the "torch of liberty" parade that Bernays engineered in the 1920s. His client, American Tobacco Company, sought to expand its market by torching the longstanding taboo against "respectable" women smoking. A psychoanalyst advised Bernays that smoking is a sublimation of oral eroticism and for this reason ciga­rettes are a "symbol of freedom" for some women. Bernays then arranged for attractive debutantes to march in New York's prominent Easter parade, each waving a fit cigarette and proclaiming it a "torch of liberty." He made sure publicity photos covered this event world-wide. Afterwards, socially respectable women smoked and smoked (Toxic Sludge is Good for You, pp. 22-26).
Here is the lesson for neophyte public relations students. The smoking debutantes served as "third party experts" on behalf of American Tobacco Company because their credibility as social trend-setters was persuasive to the target audience of American wom-





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