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(from DurangoHerald.com) ‘NatGeo pushes Four Corners’

AN EXCERPT:  It’s no secret the Four Corners is a treasure trove of history and culture. But many sites are isolated and receive little publicity, and finding them can be a challenge…A new partnership between the National Geographic Society, city governments and a regional tourism council is trying to simplify the search….

On June 2, an event will take place at Aztec Ruins National Monument to celebrate the completion of a two-year geotourism initiative. National Geographic will unveil a content-packed map, and supplementary website, highlighting about 800 destinations, or “assets,” across the Four Corners….Assets can be natural (canyons, rivers, rock formations) or man-made (restaurants, lodges, indigenous art). The common denominator: Each one must showcase the authentic Southwest. No gimmicks.

“(National Geographic) is a trusted and well-respected brand. Our stamp of approval assuages the risk aversion to trying off-beat places,” he said….John Cohen, executive director of the Durango Area Tourism Office, says the ruggedness of geotourism is gaining popularity: “More travelers nowadays are looking for something genuine.”

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EDITORIAL COMMENT FROM THE ZEPHYR:

Yes, by all means, let’s “assuage the risk aversion to trying off-beat places.” Let’s not leave anything remote and lovely and untouched to the rare individuals who have enough imagination and determination to find these places on their own. Let’s create yet another interactive map so that anyone can find the remote and unadvertised and unsullied.

..until some day soon, efforts like these will have destroyed every last special place that once survived the madness and the greed and which soon will only survive in our memories…JS

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